Want success for your blog posts? Here's a step-by-step on how to grow your blog with engaging content

Want to start your own blog, get a job posting for a company, or simply want to develop a new skill? Writing a blog can be quite easy when you follow the right steps. Whether you are starting or developing your personal brand, are part of a marketing team in charge of media messaging for a company, or simply want to write for fun, here is a list of steps to follow for an engaging, and captivating blog posts that will have your readers wanting more. 

Steps for a successful & engaging blog post: 

1. Define objectives 

   1. What is the purpose of the post?  

   2. Is it informative, conversational, personal, professional?  

   3. What's your target audience? Who will be reading your posts? 

   4. Think about the intention of the post and the message you wish to convey 

2. Research and examples 

   1. Find reliable sources (published articles, studies, or opinions from experts in the industry) 

   2. Use examples or case studies- this will help your audience connect to the content 

***Extra points if it’s a trending topic 

3. Outline post 

   1. Captivating introduction- opening sentence will be crucial for audience engagement. Start with a hook 

   2. Main content 

      1. Break down the topic into key sections (if you wish to reach a wider audience include definitions or explanations for non-common vocabulary that will be used, or spell out acronyms) 

      2. Use headings, subheading, bullet points, etc. (For easy read throughs) 

      3. Keep paragraphs short and concise (straight to the point) 

   3. Example or practical application- Include some of the research and examples from Step 2. If a practical application can be included add a step-by-step that will be easy to follow (like this one) 

   4. Conclusion- summarize key takeaways 

   5. Call to action- inspire interactions with the post (share, comment, like), ask a question for encouragement, or provide next steps 

4. Review 

   1. Edit format 

      1. Use bold for key words or points 

      2. Add visuals, an image that will attract your target audience from the first look 

      3. Think if any of the content can be broken down into bullet points, or numbered lists, 

   2. Optimize for SEO 

      1. Naturally use keywords that are relevant to the topic 

      2. Add links, both internal and external 

      3. Write a captivating title 

5. Proofread and last edits  

   1. Check grammar and flow 

   2. Readability- read it out loud to check if it sounds natural 

6. Post- And share/ promote  

Writing an engaging blog post is about more than just writing your thoughts on a blank page. Planning, structuring, and enhancing your content so that it can connect with your audience is crucial for success. By following the steps listed above you will be able to create engaging content regardless of the purpose of the post (informative, conversational, personal, professional). Making sure that your post is valuable, engaging, and easy to read will help your post reach new audiences and grow your blog.  

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